Building Better
Digital Products.
Making Better Decisions.
Helping organizations understand user behavior, optimize flows, and grow digital products by connecting Product Thinking, Digital Analytics, and Product Marketing.
A Multidisciplinary
Approach to Growth.
Everything starts with understanding.
By connecting user research, digital marketing, and web analytics, I help organizations see the full picture. Better understanding drives better digital decisions, leading to superior products and measurable business outcomes.
// How I think and solve problems.
A Decade of
Convergence.
From building digital distribution channels to designing product analytics frameworks and lecturing. A decade of shifts focused on what drives digital product success.
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Digital Marketing
Acquiring users and mastering digital distribution channels.
Performance & Growth
Optimizing conversion funnels, landing pages, and growth loops.
Enterprise Consulting
Advising organizations on marketing technology and system setups.
Product Thinking
Moving focus from sheer traffic to user retention and product discovery.
Digital Analytics
Establishing measurement frameworks, tracking implementation, and data-informed decisions.
Teaching & Sharing
Translating practice into articles, mentoring, and educating the community.
Measurable Impact.
No end-to-end analytical visibility or integrated web/app data streams.
Rollout of automated GA4 architecture and centralized KPI dashboard reporting.
80% of digital products integrated, unlocking 360° insights and self-service agility.
Need to redesign employee digital journeys across diverse retail formats and roles.
Establishing a dedicated UX research lab, conducting user interviews, and prototyping.
Mapped workflows for 10+ store formats, boosting collaboration and tool delivery.
Requirement to scale market share and display lead generation campaign volume.
Developing integrated campaign dashboards for data-driven budget optimization.
30% revenue growth, generated over €1M in qualified sales leads.
Learning is
the Message.
Learning never stops. I regularly reflect on Product, Analytics, and Digital Experiences, using writing as a way to clarify thinking and share insights with the community.
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Continuous Discovery Habits: A Ciência da Medição e a Gestão de Ciclos
Como medir o impacto real em produto e gerir ciclos dinâmicos de descoberta contínua.
Estratégia de Produto Digital: Como Transformar Contexto em Decisões
Como passar do contexto às decisões de produto com JTBD, North Star e alinhamento.
Google Tag Gateway: Abordagem Holística e Prática
O que é, como funciona e por que melhora a recolha de dados e atribuição no GA4.
The best ideas start
with a conversation.
Whether it's Product, Analytics, or simply exchanging ideas, I'm always happy to connect with curious people. If anything you've read resonates with you, let's connect.
Get in Touch